Oxford’s Word of the Year for 2024 is ‘brain rot,’ a term that has roots in both Gen Z meme culture and Henry David Thoreau’s literary work. The word has become popular among younger generations, often used to refer to a mass consumption of memes. However, it dates back to 1854 when Thoreau wrote about curing the ‘brain-rot’ that was prevalent in society.
Casper Grathwohl, President of Oxford Languages, noted the increasing preoccupation with how virtual lives are evolving and how internet culture is shaping language. He highlighted how ‘brain rot’ speaks to the perceived dangers of virtual life and how people are spending their free time. The use of the term has increased by 230% since 2023, and it has been embraced by Gen Z and Gen Alpha, demonstrating a self-awareness about the harmful impact of social media.
The term ‘rizz’ was the previous year’s Word of the Year, defined as possessing style, charm, or attractiveness in order to attract a romantic or sexual partner. Other contenders included ‘cheugy,’ used to describe something as not trendy or as someone trying too hard. The selection of ‘brain rot’ reflects the ongoing cultural conversation about humanity and technology, particularly in relation to online communities.
The adoption of ‘brain rot’ by Gen Z and Gen Alpha reflects their involvement in creating and using digital content, showcasing a self-awareness about the negative effects of social media. This year’s Word of the Year illustrates society’s growing reliance on online platforms and the impact of internet culture on language and communication. The term has become a significant part of how younger generations discuss and engage with online content and technology.
Overall, the Word of the Year selection reflects the ongoing shift in language and culture due to the widespread use of social media and digital technology. It underscores the importance of understanding how virtual platforms are shaping societal conversations and influencing language evolution. The recognition of ‘brain rot’ as the Word of the Year serves as a reflection of the current digital landscape and the impact it has on communication and behavior.
