A recent poll of 2,000 adults who celebrate Christmas and drink alcohol found that nearly half of Gen Z drinkers are planning a tee-total Christmas. This is a significant increase compared to previous generations, with only 17% of Baby Boomers ever considering going without alcohol, and just 6% making the pledge this year. Brian Perkins, president of Budweiser Brewing Group UK&I, commented on this trend, noting that moderation has become a more common practice in society. He also mentioned that efforts to moderate alcohol consumption, typically seen in January, are now being incorporated into the festive period and throughout the year. Perkins also emphasized that moderation does not have to impact one’s enjoyment, as people are still able to have a good time without alcohol.
The study, which was conducted via OnePoll, also revealed that almost a third of respondents have noticed more people in their social circles choosing to reduce or eliminate alcohol from their Christmas celebrations. In addition, 56% believe that festive parties now offer low- or no-alcohol drinks more frequently than they did five years ago. Furthermore, 55% feel that the variety of drink options has significantly improved over the same period. This indicates a growing trend towards providing more non-alcoholic alternatives for those who choose to moderate their alcohol intake during holiday festivities.
In line with this trend, the survey showed that 64% of adults are interested in moderating their alcohol intake not just at Christmas, but also on a long-term basis. This suggests a shift towards a more mindful and balanced approach to alcohol consumption among the general population. The findings indicate that more people are becoming aware of the benefits of reducing alcohol consumption and are actively seeking out low- or no-alcohol alternatives in social settings. This shift towards moderation reflects a broader cultural movement towards health and wellness, with an increasing emphasis on conscious consumption in all aspects of life.
The results of the study highlight a broader cultural shift towards moderation and mindfulness in alcohol consumption, particularly among younger generations. The growing popularity of low- and no-alcohol options at social gatherings indicates a shift in societal attitudes towards alcohol and a recognition of the benefits of moderation. As more people choose to reduce or eliminate alcohol from their celebrations, there is a greater demand for alternative drink options, leading to an expansion of the non-alcoholic beverage market. This trend towards moderation is likely to continue in the future, as more people prioritize their health and well-being in their decisions around alcohol consumption.
Overall, the findings of the survey suggest that moderation in alcohol consumption is becoming increasingly mainstream, with a significant number of adults expressing a desire to reduce their intake both during the holiday season and beyond. As awareness of the benefits of moderation grows, more people are opting for low- or no-alcohol options in social settings, leading to a greater variety of drink choices available. This shift towards moderation reflects a broader cultural movement towards health and wellness, highlighting a changing mindset around alcohol and the importance of conscious consumption. Ultimately, the trend towards moderation in alcohol consumption signals a positive shift towards a more balanced and mindful approach to drinking.
