Zara Paul and Aaron Morris: Pioneering Entrepreneurs on Dragon’s Den
The popular BBC show, Dragon’s Den, returned in 2025, showcasing ambitious entrepreneurs seeking investment and mentorship from seasoned business leaders. Among the hopefuls were Zara Paul and Aaron Morris, the innovative minds behind Choppity, a video editing platform designed to streamline content creation for podcasters and businesses. The couple, both 24 years old and married since 2022, brought their unique vision to the Den on January 16th, 2025, eager to secure funding and scale their already successful venture.
Choppity, based in North East England, had already made significant inroads in the industry, boasting clients such as ITN, Autotrader, Turtle Bay, and Sonatype. Zara and Aaron’s platform simplifies the often complex process of video editing, empowering content creators to produce high-quality videos with ease. Their appearance on Dragon’s Den marked a significant milestone, not only for their business but also for representation within the entrepreneurial landscape. Zara Paul made history as the first openly non-binary contestant on the show, highlighting the importance of inclusivity and inspiring others from marginalized communities to pursue their dreams.
Paul’s journey to Dragon’s Den was marked by years of hard work and dedication. Prior to pitching to the Dragons, they had been self-employed for four years, honing their skills and building a foundation for their future endeavors. Both Zara and Aaron possess a strong background in computer science, having earned Bachelor’s degrees in the field. Their expertise in virtual AI further solidified their credibility as tech entrepreneurs. The Dragon’s Den pitch was their first formal presentation to investors, adding an extra layer of pressure to the already high-stakes environment.
Beyond the business itself, Paul’s appearance on Dragon’s Den carried a deeper significance. They expressed a desire to increase LGBTQ+ representation, particularly for gender non-conforming and trans founders, in the startup world and media. By sharing their story and achieving success, they hoped to inspire others and pave the way for greater inclusivity. The anticipation surrounding their pitch was palpable, especially given the relative scarcity of tech products featured on the show. Paul’s social media posts reflected their excitement and curiosity about the public’s reaction to their innovative platform.
The 2025 Dragon’s Den panel featured five prominent business figures: Deborah Meaden, an expert in leisure and hospitality; Peter Jones, a serial entrepreneur with diverse interests; Steven Bartlett, a health and wellness investor and renowned podcast host; Touker Suleyman, a retail and manufacturing tycoon; and Sara Davies, a successful businesswoman and TV personality. Each Dragon brought their unique perspective and expertise to the table, offering invaluable advice and potential investment to the aspiring entrepreneurs.
Zara and Aaron’s episode aired on BBC One, providing viewers with an inside look into the world of startups and the challenges faced by entrepreneurs. The show’s enduring popularity stems from its compelling format and the opportunity to witness the birth of new businesses. Dragon’s Den has been a staple of British television since 2005, consistently showcasing innovative ideas and the drive of those who dare to dream big. The show’s accessibility through BBC iPlayer further extends its reach, allowing audiences to catch up on episodes and follow the journeys of these aspiring business leaders. Dragon’s Den continues to serve as a platform for entrepreneurs to gain exposure, secure funding, and ultimately, achieve their business goals.
The presence of Dragons like Deborah Meaden, with her extensive experience in the leisure and hospitality sector, offers valuable insights into market trends and consumer behavior. Peter Jones, known for his diverse portfolio of investments, brings a wealth of knowledge across various industries. Steven Bartlett’s focus on health and wellness, coupled with his successful podcast, provides a unique perspective on emerging trends and the power of personal branding. Touker Suleyman’s expertise in retail and manufacturing offers valuable insights into supply chain management and brand building. Lastly, Sara Davies, a seasoned entrepreneur and TV personality, brings a relatable perspective and a keen eye for marketable products.
Zara and Aaron’s appearance on Dragon’s Den represented more than just a chance to secure funding; it symbolized the evolving landscape of entrepreneurship and the increasing importance of representation. Their innovative platform, Choppity, addressed a real need in the market, simplifying video editing for content creators. The couple’s journey, from self-employment to pitching on national television, served as an inspiration to aspiring entrepreneurs everywhere. Their story highlighted the power of perseverance, the importance of innovation, and the potential for positive change through entrepreneurship.
Dragon’s Den continues to capture the imagination of viewers, offering a glimpse into the world of business and the dreams of those who dare to take risks. The show’s format, pitting hopeful entrepreneurs against seasoned investors, creates a compelling dynamic that keeps audiences engaged. The Dragons, with their diverse backgrounds and expertise, provide valuable guidance and support to those seeking to bring their ideas to life. Dragon’s Den remains a testament to the power of innovation, the resilience of entrepreneurs, and the enduring appeal of the business world.
