Tesco shoppers have a golden opportunity to bolster their Clubcard points balance, thanks to a partnership between Tesco and OVO Energy. OVO Energy customers, both new and existing, can receive a complimentary 2,500 Clubcard points, equivalent to £25 in Tesco vouchers, simply by linking their energy account to their Clubcard account. This offer effectively provides a £25 discount on future Tesco shopping or, if redeemed through Tesco’s Reward Partners, doubles the value to £50, offering substantial savings on dining, entertainment, and travel. This partnership highlights the growing trend of loyalty programs extending beyond their traditional boundaries, creating mutually beneficial relationships between businesses and providing increased value to consumers.
To be eligible for this reward, customers must meet specific criteria. They must be an OVO Energy customer on a fixed or standard variable tariff (prepayment customers are excluded), have a smart meter installed, pay their energy bills via Direct Debit, and possess both a Tesco Clubcard and an OVO online account. The process to claim the points is straightforward. Existing OVO customers can link their accounts through the ‘Our Partners’ section on their OVO online account. New customers can link their accounts during the signup process. Upon successful linkage, the 2,500 Clubcard points will be credited to the customer’s Tesco account within 60 days. Crucially, customers switching energy suppliers within the initial 60 days forfeit the reward.
This offer underscores the value of the Tesco Clubcard loyalty program. Members accumulate points with every purchase, earning one point for every £1 spent in-store or online and one point for every two litres of fuel purchased. These points translate into vouchers, with 150 points equating to £1.50 off future Tesco shopping. The versatility of Clubcard points is further enhanced by the Reward Partner program, allowing customers to double the value of their vouchers when redeemed with participating partners such as Pizza Express, Hotels.com, and Disney+. The OVO Energy offer provides a significant boost to a customer’s Clubcard point balance, effectively granting them £25 or £50 worth of rewards with minimal effort.
The offer is subject to certain limitations. Only one claim is permitted per household, and only a single Tesco Clubcard can be linked to an OVO account. The deadline to claim the points is June 11, 2025. For those without a Clubcard, registration is free and readily available on the Tesco website. This initiative reinforces Tesco’s dedication to providing its Clubcard members with added value and reinforces the benefits of joining the loyalty program. The potential savings, combined with the ease of accumulating and redeeming points, make the Tesco Clubcard an attractive proposition for regular Tesco shoppers.
This collaboration between Tesco and OVO Energy isn’t an isolated incident. It reflects a broader trend in the energy sector, with suppliers increasingly implementing loyalty programs to attract and retain customers. OVO Energy’s own loyalty program, OVO Beyond, offers substantial savings on various products and services, including discounts on smart thermostats, free boiler services, and reduced rates on heating and plumbing repairs. Furthermore, OVO Beyond allows customers to accumulate credits towards future purchases, such as electric vehicles and solar panel installations. These programs highlight the evolving nature of the energy market, moving beyond simply supplying energy to providing a wider range of services and benefits.
Other energy providers have followed suit, recognizing the value of customer loyalty. Octopus Energy’s Octoplus program rewards customers for participating in energy-saving initiatives, offers discounts on various products and services, and provides bonus points for referrals. Similarly, E.ON Next Plus provides tiered discounts on shopping and energy bills based on customer tenure. These programs demonstrate the competitive landscape of the energy market, where providers are seeking innovative ways to differentiate themselves and enhance customer value. The emergence of these loyalty programs provides consumers with greater choice and opportunities to save money, ultimately benefiting both the customer and the energy supplier.
