Ren Skincare struggles to keep up despite 25 years of success has come to an end, leaving fans griefful and disappointed. The brand, headquartered in London since 2000, was bought by Unilever in 2015 but has since announced its closure. However, in an Instagram post on June 23, RenSkincare acknowledged its financial struggles and pledged to reach long-term customer retention. The store is targeting 2025, even though it is still open until 23:59 tonight, with a 50% discount active until midnight.
The announcement comes after a series of criticisms and financial setbacks. Ren, known as the marketing arm or face of the brand, released a statement thanking its community and acknowledging their support over the years. Customer reactions were overwhelmingly positive, with several comments praising its products. Despite these positive reviews, the brand has reached aRecords of “muted” profits due to a steep decline in sales and a shift in consumer behavior. The shift was driven by the arrival of Unilever and the rise of AI-driven beauty ecosystems.
Ren’s strategy to remain operational for the foreseeable future included strong marketing campaigns, improved customer numbering, and partnerships with𝙿aher, Unilever’s brand development team. Despite success in Procedures, Unilever stepped in with a “modernization” initiative. Unilever plans to modernize the brand’s products, which have fallen mostly off the shelves after unification with Unif县县Layout. This has led to a sharp decline in Ren’s sales.
Ren Skincare’s iconic “H2P” product, launched in 2000, has a strong following and is considered a “world stdin brand.” Over 90,000 reviews have been given, with top customers praising the brand’s dedication to sustainability and the AHA toner and radiance eye cream as highlights. The brand has become a global icon of sleek, therapeutic skincare.
The decision to shut down Ren Skincare results from a long period of resilience, suspicion, and a sharp shift in consumer behavior. While the brand has survived to a decade later, it is clear that success in the beauty industry is not without cost. Ren’s products have earned it a strong reputation both within and outside the brand.
