From Late-Night Snack to In-Flight Delight: Corendon Airlines Introduces Doner Kebab to the Skies
The culinary landscape of air travel is about to undergo a flavorful transformation as Corendon Airlines, a Turkish leisure airline, prepares to introduce the beloved doner kebab to its in-flight menu. Starting January 1, 2025, passengers on flights between Germany and Turkey will have the opportunity to savor this iconic street food at 30,000 feet. This move marks a bold departure from traditional airplane fare, bringing a taste of late-night indulgence to the skies. The decision to feature doner kebab caters to the significant popularity of this dish in Germany, where an estimated two million kebabs are consumed daily. Priced at a reasonable £6.60 (8 euros), the in-flight kebab offering promises to be a welcome treat for passengers seeking a familiar and satisfying meal.
Corendon Airlines’ decision to integrate doner kebab into its menu is rooted in a simple yet compelling logic: offering passengers a taste of what they love most. Recognizing the widespread popularity of doner kebab among both German and Turkish populations, the airline sought to bridge culinary cultures and provide a familiar comfort food experience in the air. This customer-centric approach highlights the airline’s commitment to enhancing the passenger experience beyond the standard in-flight meal options. The airline’s deputy general manager of operations, Atilay Batu, expressed confidence in the decision, emphasizing the high quality of the kebabs and the positive reception they anticipate from passengers. To complement the doner kebab, Corendon Airlines will also offer ayran, a traditional Turkish yogurt drink, further enriching the cultural culinary experience for passengers.
The introduction of doner kebab on Corendon Airlines flights sets a precedent in the airline industry, potentially paving the way for other airlines to embrace regional specialties and popular street foods in their in-flight menus. This move challenges the conventional notion of airplane food and introduces a new dimension of culinary adventure to air travel. The move also reflects a growing trend among airlines to personalize the passenger experience and cater to diverse tastes. By offering a beloved and widely recognized dish, Corendon Airlines aims to create a memorable and enjoyable in-flight experience that resonates with passengers on a cultural and culinary level. This initiative not only caters to passenger preferences but also serves as a platform to showcase Turkish culinary traditions to a wider audience.
While the initial rollout of the doner kebab offering will be limited to flights between Germany and Turkey, the potential for expansion to other routes, including those originating from the UK, remains a possibility. The popularity of doner kebab in the UK, with an estimated 1.3 million kebabs sold daily, suggests a receptive market for this in-flight culinary innovation. The success of the initial launch will likely influence the airline’s decision to expand the offering to other routes and demographics. Moreover, the positive response from passengers and the media attention generated by this unique initiative could encourage other airlines to explore similar culinary ventures, further diversifying in-flight dining options and elevating the overall passenger experience.
The integration of doner kebab into Corendon Airlines’ in-flight menu is more than just a culinary novelty; it represents a conscious effort to cater to passenger preferences and celebrate cultural diversity. This innovative approach challenges conventional airline food norms and introduces a new level of culinary adventure to air travel. The decision to feature a beloved street food reflects a growing trend among airlines to personalize the passenger experience and provide options that resonate with individual tastes and cultural backgrounds. The affordability of the doner kebab offering further enhances its appeal, making it an accessible and desirable option for passengers seeking a satisfying meal during their journey.
Beyond the introduction of doner kebab, Corendon Airlines’ commitment to promoting Turkish culture extends to a planned raffle, offering selected customers the chance to win a one-week holiday in Turkey. This initiative complements the culinary offering, providing a further incentive for passengers to engage with Turkish culture and explore the country’s rich heritage. By intertwining culinary experiences with travel opportunities, Corendon Airlines seeks to create a holistic and immersive cultural experience for its passengers. The combination of in-flight culinary delights and the chance to win a dream holiday positions the airline as a forward-thinking and culturally conscious brand. This approach not only enhances the passenger experience but also strengthens the airline’s connection with its target audience and promotes cultural exchange.
