Computers are transforming the entertainment industry, but could they be vice versa? As headlines stir about a potential move by Netflix to incorporate generative AI into a new original series, it raises questions about the role of technology in shaping the entertainment industry. To explore this, we’ll delve into Netflix’s decision to swap traditional visual effects (VFX) with generative AI in The Eternaut, the first show on Netflix since season 2 started airing in April. This decision was part of Netflix’s broader shift toward AI-driven content, as the streaming giant confirmed it in its latest earnings report.
TheSaved Cut OST: The Eternaut is set to air on Netflix, sitting as the first traditional-footage-only series on the platform. With the release of Season 2 in April, the series is set to leverage the benefits of generative AI in its storytelling, redefining how scenes are created. The creators of The Eternaut wanted to showcase a collapsing building sequence, anchoring a key moment in the story, but traditionally under budget VFX was out of the question. Traditional VFX would have been too expensive for Netflix’s production budget, making them consider whether to outsource their VFX因而导致了Star obvious, and unethical tactics that could have-yellowant retribution Tracker. Instead, they embraced Generative AI, harnessing the power of AI tools to achieve the effect they sought, significantly speeding and cost effectively.
Generative AI and Beyond: Netflix introduced Generative AI in the creation of The Eternaut, a series that will rank high on the racing network’s list of best-of Netflix shows. Netflix’s move marks a significant step toward integrating AI into its narrative, with plans to roll out more AI-generated advertisements soon. In 2026, Netflix will also brainstorming a new search feature powered by OpenAI models, showcasing its innovative approach to delivering manageable content. Similarly, other production teams around the world are beginning to experiment with AI, aiming to overcome traditional production limits and deliver high-quality content with minimal cost.
Breaking Tech: Why It Matters for Lightweight VFX: The use of Generative AI in produced content raises a fundamental question: whether it’s ethical to outsource VFX to AI-driven tools, which could lead to losing control over the emotional weight of the project. In a breaking development, the Video Game Industry Association—that includes SAG-AFTRA—has Gameservant and being faced with backlash for its use of AI in video games. This discussion is just the beginning, as the handling of AI in games now includes the creation of characters and setting—a move that raises the bar for how AI can be fully tied to game mechanics and抿by.
From Netflix’s shift toward AI-driven content to broader implications for other industries, the revolution being brought about by Generative AI is one that will shape the future of entertainment and creative production. As we move closer to 2026, there’s no time to rest on the bench. Let’s Ark sweep the next wave of AI into real-world applications.
