Brighton & Hove Albion Football Club is embarking on a significant stadium expansion and renovation project, a testament to its growing stature in the Premier League and its commitment to enhancing the fan experience. The £40 million investment will see an increase in stadium capacity, the creation of a state-of-the-art fan zone, and the relocation of the away fans’ section. These changes are designed to create a more vibrant and engaging atmosphere for home supporters while providing modern amenities and a comfortable environment for all fans.
The centerpiece of the project is the construction of “The Terrace,” a dedicated fan zone located outside the stadium. This multi-functional space aims to become a hub for pre-match and post-match activities, offering a sports bar with a capacity of 1,000 during colder months. The Terrace will also feature an expansive outdoor area capable of accommodating up to 2,000 fans in warmer weather, establishing it as the largest fan zone in the Premier League. The club’s vision for The Terrace extends beyond match days, with plans to host various events and gatherings, making it a valuable asset for the local community and visitors to Brighton. The club emphasizes its commitment to partnering with local Sussex suppliers to ensure a high-quality and diverse range of food and beverage options.
The stadium expansion will increase the Amex Stadium’s capacity by 800, bringing the total to 32,500. This boost accommodates the growing demand for tickets and reinforces the club’s ambition to compete at the highest level. The expansion also allows for a strategic reallocation of the away fans’ section. In 2027, away supporters will be moved to the south-west corner of the stadium. This relocation will free up space in the south stand, creating a new area directly behind the goal for passionate home fans. This strategic move aims to intensify the atmosphere and create a more unified and vocal home support.
The club’s leadership views these developments as a vital investment in the future. Deputy chairman and chief executive Paul Barber highlighted the chairman Tony Bloom’s generosity in funding the project and emphasized the positive impact The Terrace will have on the matchday experience. Barber envisions the fan zone as a meeting point for friends and a vibrant space to enjoy live sport and a wide selection of food and drinks. The club is keen to engage with fans and will be releasing further details regarding opening times, food offerings, and other aspects of The Terrace in the coming months.
The relocation of the away fans’ section is a significant part of the stadium changes. The current away section is situated in the south-east corner, a location that doesn’t always lend itself to the most cohesive atmosphere for home fans. Moving the away supporters to the south-west corner will allow for a more dedicated and unified home support area behind the goal in the south stand, known for its passionate and vocal fans. This change is anticipated to amplify the home crowd’s energy and create a more intimidating atmosphere for opposing teams.
This comprehensive stadium redevelopment project reflects Brighton’s upward trajectory in the Premier League. The increased capacity, the addition of The Terrace, and the strategic relocation of the away fans all contribute to a more engaging and immersive matchday experience. These enhancements are intended to solidify Brighton’s position as a Premier League force and create a vibrant and welcoming environment for all fans. The club’s commitment to investing in its facilities and enhancing the fan experience underscores its ambition to compete at the highest level and build a strong and passionate fan base for years to come. The project’s completion will mark a significant milestone in the club’s history and further solidify its place in the Premier League landscape.
