Maya Jama, the charismatic host of Love Island, has further cemented her burgeoning career as the face of Dolce & Gabbana’s new men’s fragrance, Devotion. The recently released advertisement, filmed against the picturesque backdrop of Palermo, Italy, features Jama alongside Michele Morrone, the Italian heartthrob known for his role in the steamy Netflix film series, 365 Days. The advert, directed by acclaimed filmmaker Giuseppe Tornatore, has sparked romance rumors between the two stars, adding another layer of intrigue to the already captivating campaign.
The advertisement unfolds as a romantic encounter amidst the vibrant energy of a bustling Italian market. Jama, radiant in a form-fitting floral Dolce & Gabbana dress and sky-high black heels, exudes Italian chic. Morrone, equally stylish in a crisp white button-down shirt, complements her perfectly. As they navigate the cobblestone streets, their eyes meet, igniting an instant chemistry. Their hands briefly intertwine, a fleeting moment of connection before they are separated by the lively throngs of the market. The narrative then takes an intriguing turn as Morrone finds himself surrounded by a group of women, all mirroring Jama’s attire and veiled head covering. They reach out to touch his face, seemingly drawn to the alluring scent of Devotion, highlighting the fragrance’s captivating power.
The perfume, a creation of master perfumer Olivier Cresp, is described as a “celebration of life,” drawing inspiration from Cresp’s cherished memories of the Mediterranean. This collaboration marks Morrone’s second venture with Dolce & Gabbana, having previously appeared in the 2023 Devotion for Women advertisement alongside pop sensation Katy Perry. For Jama, this partnership signifies a significant career milestone, elevating her profile within the fashion world and solidifying her status as a sought-after brand ambassador.
Jama’s journey to this point has been marked by both professional success and personal growth. Having split from her on-again, off-again boyfriend, Stormzy, last year, she has embraced new opportunities and challenges, her career trajectory continuing its upward climb. The Dolce & Gabbana campaign is a testament to her rising star power, a clear indication of her increasing influence and marketability within the industry. This partnership promises to open doors to further collaborations and endorsements, shaping her into a prominent figure in the world of fashion and entertainment.
Morrone, too, has experienced a meteoric rise to fame, largely attributed to his role in the controversial 365 Days film trilogy. Often compared to Fifty Shades of Grey due to its explicit sexual content, the series garnered significant attention, propelling Morrone into the international spotlight. His collaboration with Dolce & Gabbana further solidifies his appeal as a desirable and marketable figure, cementing his position within the luxury fashion sphere.
The advertisement, with its evocative imagery and undeniable chemistry between Jama and Morrone, has generated considerable buzz. The romantic undertones, coupled with the rumors surrounding the pair, have amplified public interest in the campaign. Dolce & Gabbana has strategically capitalized on this intrigue, creating a compelling narrative that extends beyond the product itself. By casting two captivating personalities and infusing the advertisement with a tangible sense of romantic tension, the brand has effectively captured the attention of a wide audience. The campaign’s success lies not only in the promotion of the fragrance but also in the creation of a captivating story that resonates with viewers. This synergistic approach, combining product promotion with engaging storytelling, exemplifies the power of effective marketing in the contemporary era.
