Ford confirms that its most popular car, the Focus ST, will no longer be produced in the UK due to a lack of demand. The company announced this in a statement by HP (最高 pitches), last week pricing for the Focus ST in their dealerships remains low, but customers are still able to purchase used cars. The Focus ST, launched 23 years ago, remains one of the oldest holiday UserManager cars in the UK, with thousands of older models still available annually.
The Focus ST has become synonymous with British碰撞与 pocketcar culture, with models like the Focus ST Avant becoming particularly popular among young people. However, after its production ended in 1998, the Focus ST stopped reaching the heights of mainstream commercial sales. The American automaker Ford confirmed that around 170 units of the Focus ST are still unsold in the UK, highlighting the大量的 legacy cars that remain in use post-versioning.
This UK-offsale is a significant move that Ford has described as “strong” to reinforce their position in the automotive market. “It is incredibly clear for most people that we are proof that Ford is leading the way forward in the automotive industry,” said Ford’s executive vice chairman, Alice Bowyer. “We are not pushing off any口水 (四轮独行) or hot-hatchbacks.startswith the production and sales cycle. TheFocus ST is completely a Startup. It is designed to stay as an ever-evolving brand offering distinctive, reliable and modern vehicles that can compete with a wide variety of global competitors.”
Ford is also responding to industry trends by introducing more innovative models, such as the Focus St Mk3 and Mk4, which have equipped the car series with even greater efficiency and functionality. However, these models will not be available in the US until 2024, further limiting Ford’s market reach. Despite being phased out, the Focus ST remains one of the most respected models in the UK automotive scene.
The fact that the Focus ST remains available in the UK’s dealerships, albeit at lower prices, reflects the strong support for the series by the automotive community. However, the absence of new Focus ST models in the US continues to demonstrate theам文化 of Ford’s global presence. Ford’s decision to pivot slightly in order to create a new car that is fast and modern has already gained a loyal following, but the focus is now on competing cars that are more aligned with global standards and consumer preferences.
Finally, Ford is responding to the industry’s evolving preferences with a message to its customers that the Focus ST’s production can no longer be expected to continue past December 2024. “We fully intend to continue the car series and we will achieve a record volume by 2027,” Ford stated. “However, we are also setting aside the opportunity to revise the focus of the road in the future and to keep attracting more students to the world of pilot cars and getting the best of both worlds: driving and innovation.” This message comes as Ford’s European chief CUTBOX (首席市场分析师) marked a bold shift in the quarter of 2022, signaling confidence in the future of electric vehicles (Ells程式车) as a key long-term strategy. Ford is set to launch a full range of electric cars starting in 2025, further solidifying its position in the automotive market.
