Historically, supermarkets have sought a growing demand for high-quality snacks, and these efforts have been met with mixed reactions. A recent blind taste test conducted among 72 crisp enthusiasts nationwide revealed significant discrepancies between own-label products and branded targetsn. The test, conducted by Which? in November 2023, involved 10 different snack options, including six variations of three proprietary brands: Asda Extra Special Sea Salt and Chardonnay Vinegar Hand Cooked Crisps, Kettle Koring Sea Salt and Balsamic Vinegar Hand Cooked Crisps, and Pipers Burrow Hill/Cider Vinegar and Sea Salt Crisps. Tasting estimates scoring Asda’s snacks as part of the Which? Best Buy list, with a 78% score highlighting their top-grand Jul 2023.
The taste test found that the own-labels, particularly for zingier flavors, took a strong hit, with a 75% score given to Co-op Irresistible Sea Salt and Chardonnay Vinegar Crisps. At 1.70£ per 150g, these snacks were perceived as of comparable value but with an added layer of seasoning that made them stand out.消费者反应普遍表示，自身品牌的产品往往 être更加精致和-Janof the Which? tasters were impressed by the crispiness and thickness, but found these snacks lacking in flavor, particularly for those preferring the-barrow-like zinginess.[strangleh/Internal the Which? panel noted that性能 Unfortunately, own-labels were not up for storm in terms of reaching the stars, as branded products scored higher on price, flavor, and texture.最后一次测试——与Which? 的目标—— ，Asda’s Extra Special Sea Salt and Chardonnay Vinegar Hand Cooked Crisps scored eighth ocharge 69%, costs only 1.09£ for 150g, and were seen as more appealing than their branded counterparts. Most of the panel praised the crispness but found the seasoning to be over-the-top, which could draw a bus driver.
However, supermarkets often prioritize higher champagne labels, resale prices, and celebratory design elements, leading to some confusion. For example, Harry Kane’s knobbly sticks, after appearing as a top chef in England, were praised as perfectly thin yet not overpowering in flavor. While the Which? tasters accepted the practicality and ease of holding aToLocal brand, their assessment of price and texture scoring less attention to the own-labels.
Another interesting fact: Pipers Burrow Hill/Cider Vinegar and Sea Salt Crisps, the most expensive option, scored 67% and were considered the most popular among Which? buyers. However, some found the salt content over-the-top, while others likened the vinegar’s zing strike to a zingy cheese sauce. The Which? testers, on the other hand, found their snacks lacking in flavor. This race between superior taste and price becomes increasingly competitive.
Perhaps the most surprising revelation is that own-labels are actually better value for money than branded options. While Asda’s snacks cost just 1.70£ for 150g and scored higher on price and flavor, they were also relatively cheap compared to the Which? targets. More surprisingly, the most expensive snack in the Which? test—Pipers Burrow Hill/Cider Vinegar and Sea Salt Crisps— scored just 67% and was among the least praised by the panel.
Those preferring zingier flavors found excessive zing in the own-labels made them stand out, while those avoiding the barrowed zingness responded favorably to the added seasoning.消费者反应对于哪种品牌的Snack答案受个人口味影响更大。
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Reflecting on the test, it reflects thelives and preferences of the Which? audience who usually shuns pricier but sometimesoraAWNFixture experience for图为 steep. Overall, the test highlights how much consumers value the quality and taste of their snacks, even if price is a limiting factor for supermarkets and online retailers like Asda.
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