The Primark’s Click and Collect service is set to launch in 18 stores across the UK by summer, bringing convenience to even those with a journey limited by work or travel. The service, which was introduced as part of a trial in November 2022, has shown strong popularity among shoppers. Primark is offering a budget fashion and homeware brand an innovative way to navigate the fashion world: by ordering online and collecting the items in-store, which eliminates the need for a delivery service and allows shoppers to save money.
Primark also introduced a self-scanner at approximately 20 stores, enabling customers to pick items without leaving a centralized tills. This feature, previously kept separate from the regular tills, is enhanced with a security door that opens only when a receipt is scanned. The new Homeware líteal, set to open in Belfast, is Primark’s first store exclusively selling homeware, aiding local shoppers.
The Click and Collect service replicates online shopping but connects customers to an in-store pickup, meaning they won’t receive items delivered to their homes. This service is estimated to reduce shopper complaints associated with limited inventory and delivery delays. Pros often use it to share their retailers’ journey therapy, having spent thousands and commuting 10 hours a week, which is a significant burden. The service is cost-effective, with a minimum purchase of £10, making it appealing to busy shoppers.
Primark’s history includes its origins as Penneys in Dublin in 1969 and its UK base of 193 stores. The brand continues to expand into international territories beyond the UK, including regions like Brazil, Singapore, and New Zealand, aiming to boost its global footprint. The service is pioneering a way to combine convenience and affordability, positioning Primark as a leader in the affordable-$100+ budget market in Europe.
