Popeyes, the renowned fried chicken chain hailing from New Orleans, is launching its biggest-ever giveaway in the UK, offering 20,000 free chicken tenders on Blue Monday, January 20th. This generous offer aims to combat the gloom often associated with this day, considered by some to be the most depressing of the year due to factors such as cold weather, limited sunlight, and post-holiday blues. The giveaway, targeting 10,000 lucky individuals, will provide two portions of the chain’s signature Shatter Crunchin’ Chicken Tenders to each recipient. To participate, customers must download the Popeyes app and register for an account before Blue Monday. The offer will be accessible exclusively through the app on the day.
While only 10,000 individuals will snag the free tenders, Popeyes is extending the spirit of generosity throughout the remainder of January with its Big Savin’ Countdown. This promotion features daily deals available through the Popeyes UK app, offering a variety of discounts and opportunities for savings. Among the highlighted deals are a 20% discount on the entire menu, three free Hot Wings with a purchase of £10 or more, and a chance to win free Chicken Sandwiches for an entire year. This ongoing campaign ensures that even those who miss out on the Blue Monday giveaway have ample opportunities to enjoy Popeyes’ offerings at discounted prices.
Popeyes emphasizes the unique character of its chicken, highlighting its 12-hour marination process in a signature blend of Louisiana herbs and spices. This process, followed by hand-breading and battering with the brand’s distinct “Shatter Crunch” coating, aims to deliver an authentic New Orleans culinary experience. The chain further encourages customers to enhance their meal by pairing the tenders with popular dipping sauces like the viral Hot Honey or the Southern-inspired Bold BBQ, further emphasizing the flavorful experience.
The company’s CEO, Tom Crowley, underscores Popeyes’ commitment to infusing their brand with the spirit and generosity of New Orleans. He highlights the Chicken Tenders, with their signature Shatter Crunch, as a fan favorite, attributing their popularity to the comfort and satisfaction they provide. Crowley states that the Blue Monday giveaway and the Big Savin’ Countdown are part of Popeyes’ larger effort to spread positivity and share the joy of their food. He reiterates the company’s dedication to providing not just fried chicken, but an experience infused with the vibrant energy of New Orleans.
Known for its internet-breaking chicken sandwich, Popeyes has cultivated a global reputation for its distinctive fried chicken. The Blue Monday giveaway and the subsequent Big Savin’ Countdown serve as strategic initiatives to further solidify its presence in the UK market. By offering a combination of free and discounted products, the company aims to attract new customers and reward existing fans, reinforcing brand loyalty and establishing Popeyes as a go-to destination for fried chicken enthusiasts.
The Popeyes UK app, available for download on both iOS and Android platforms, serves as the central hub for accessing these promotional offers. By downloading and registering within the app before January 20th, customers position themselves for a chance to claim the free chicken tenders and unlock ongoing discounts throughout the month. This digital-first approach reflects the brand’s modern marketing strategy, leveraging mobile technology to engage with consumers directly and offer personalized deals, ultimately driving sales and solidifying brand engagement.
