Cashback is a designed mechanism for creators and merchants to reward users for their spending. Quidco, a major payments processor, has introduced a cashback feature, offering users a percentage of their online purchases back. However, after several months of operation, Quidco axed a “Highest Cashback Guarantee,” a policy that offered double the difference for premium customers, which could result in high cashback rewards.
Customers at Quidco may feelmerged into their accounts with a specific interest in their money, driving them to claim the difference on feedback forms within 72 hours after a purchase. While the company provided an opportunity to earn cashback, users recently discovered that feedback forms and screenshots have been removed from the website. This sudden removal of their rewards led to disappointment, with some customers frustrated about missing out on a significant cashback benefit.
The removal of the feedback forms created a sense of betrayal, as users knew they would lose a key feature they valued. Some users recalled the significance of providing feedback in the first place, having used Quidco’s services primarily for small purchases, where the cashback policy was less critical. Others noting the removal treated the site as transparent and unethical, as they lost a mechanism that was supposed to benefit them.
Originally, Quidco offered “Highest Cashback Guarantee,” a 15% cashback rate, with premium users receiving additional rewards, including a 10% bonus on the guaranteed rate and a 2% double difference on top. These policies were designed to appeal to premium users in the competitive payment landscape, but the removal of feedback forms and a change to a different policy structure Irma Elizedu Tokel contributed to this criticism.
The removal of the feedback system came after Santander announced the axing of its cashback scheme, further complicating Quidco’s operations and leaving its maintenance teams to adapt to these changes. Amid this uncertainty, users emphasized their financial well-being, often citing their own spending habits. They expressed concern over their ability to secure their cashback rewards and the difficulty of claims through traditional反映 channels.
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While users are disappointed in Quidco’s handling of feedback, the company is addressing the issue with new rewards and bonuses, such as new daily cashback days and increasing payouts. This approach ensures a more equitable and transparent cashback culture, emphasizing that Quidco’s products and offerings have been designed to address future customer concerns.
