Games Workshop, a model-making business known for its fantasy battle figures, has surged in value to £4.6billion, surpassing well-known companies like easyJet and Burberry. The company’s success has been driven by sales of figurines based on its Warhammer franchises, with its shares increasing almost 50% in the last year. Since the start of the pandemic, Games Workshop has added £3billion to its value, earning a spot in the FTSE 100.
Founded in 1975 by three schoolmates in Nottingham, Games Workshop initially focused on distributing Dungeons & Dragons before creating their own board games. Over the years, the company has expanded globally, with 548 shops around the world selling resin models that typically go for £26 each. The company’s dedication to building the hobby globally has been a key factor in its long-term success, with investors who got in 20 years ago seeing an 11-fold return on their investment.
CEO Kevin Rountree, who has been with Games Workshop since 1998, has played a crucial role in the company’s growth. Despite his low profile and lack of recent interviews or photographs, Rountree has led the company through challenges and successes, attributing their recent achievements to hard work. Actor Henry Cavill, known for his roles in film and television, is reportedly a fan of Warhammer and is collaborating with Amazon on a Warhammer series, further boosting the company’s reputation.
The success of Games Workshop reflects a larger trend in the tabletop gaming industry, which has seen a resurgence in recent years. With a loyal fan base and a commitment to quality and innovation, Games Workshop has managed to stay ahead of the competition and attract new customers. The company’s ability to adapt to changing consumer preferences and leverage partnerships with popular celebrities like Henry Cavill has helped solidify its position as a leader in the industry.
As Games Workshop continues to grow and expand its presence globally, it remains focused on its core mission of providing high-quality figurines and tabletop gaming experiences to its customers. With a long-term view and a commitment to building the hobby worldwide, the company shows no signs of slowing down. By staying true to its roots and embracing new opportunities, Games Workshop has established itself as a great British success story and a valuable player in the industry.
