ScottishPower, a major energy supplier serving 1.9 million customers, has introduced a new loyalty program called MyScottishPower. This program aims to reward customer loyalty with perks, discounts, and other benefits. Eligible customers, which include any ScottishPower customer with an active gas or electricity supply and an online account, can enroll in the program through their online account, the ScottishPower website, or via email invitations. As an introductory offer, ScottishPower is providing a £5 credit to all new MyScottishPower members, which will be applied to their accounts within 14 days and reflected on their statements as “MyScottishPower.” Customers with smart prepayment meters will see the credit directly applied to their meters. While the initial benefit is the £5 credit, ScottishPower plans to roll out further perks in 2025, including unspecified “benefits, discounts, and savings.” Unfortunately, customers with traditional prepayment meters are not eligible for the loyalty scheme. Further information about the program can be found on the ScottishPower website.
The launch of MyScottishPower coincides with another ScottishPower initiative offering half-price electricity to smart meter customers on weekends. This discounted pricing applies between 11 am and 4 pm on Saturdays and Sundays until April 2025. Interested customers can find more information about this weekend discount program on the ScottishPower website. This dual approach of a loyalty program and weekend discounts highlights ScottishPower’s strategy to attract and retain customers in a competitive energy market. By offering both immediate and future incentives, ScottishPower is positioning itself as a customer-centric provider.
ScottishPower is not alone in implementing loyalty programs. Other major energy companies have also launched similar initiatives to enhance customer engagement and retention. Octopus Energy, for instance, offers its “Octoplus” rewards scheme. This program incentivizes customers with smart meters to reduce electricity usage during peak demand periods through “Savings Sessions.” Participants also earn points through a virtual “Wheel of Fortune” after submitting meter readings. Further rewards include free Greggs coffee, discounted Odeon cinema tickets, and National Trust days out. OVO Energy’s loyalty program, OVO Beyond, rewards customers for off-peak energy usage and offers discounts on home tech like smart thermostats and solar panel installations. Furthermore, they provide a free boiler service as part of the program.
E.On Next also offers a loyalty program called E.On Next Plus. This program provides discounts on shopping and energy bills, with the amount of the discount tied to the length of time a customer has been with the provider. Customers who have been with E.On Next for at least one year receive a £20 annual bill discount, while those with a tenure of two years or more receive a £50 discount. Further eligibility criteria apply, and detailed information can be found on the E.On Next website. These diverse loyalty programs demonstrate a growing trend in the energy sector to reward customer loyalty and encourage responsible energy consumption.
The proliferation of loyalty schemes across the energy sector highlights the increasing competition among providers to attract and retain customers. These programs offer a variety of benefits, from direct bill discounts to rewards and perks on everyday expenses. By rewarding customer loyalty and promoting off-peak energy usage, these initiatives also contribute to greater efficiency in the energy market. Customers can benefit from these programs by choosing providers that align with their consumption patterns and desired rewards. It is advisable to research the various programs available and compare the benefits offered to select the most advantageous program.
In conclusion, ScottishPower’s launch of MyScottishPower adds to the growing number of customer loyalty programs in the energy market. By offering both immediate rewards, like the £5 credit, and the promise of future benefits, ScottishPower seeks to engage and retain its customer base. This move reflects a broader industry trend of incentivizing customer loyalty and responsible energy consumption. Alongside weekend discounts for smart meter users, ScottishPower is actively working to present a competitive offering in the energy market. Consumers can benefit from exploring and comparing these loyalty schemes to maximize their savings and benefits.
