Morrisons has made significant changes to its loyalty scheme, allowing Morrisons More Card holders to now earn five points on every single product purchased at all Morrisons stores. This update also extends to online shopping, purchases at convenience stores, and on Amazon. Previously, shoppers could only collect points or discounts on selected products, but now they can earn points on the majority of their purchases by scanning their More card at checkout. Customers accumulate points and receive a £5 Morrisons voucher for every 5,000 points earned, equivalent to spending £1,000 in store.
The revamp of the Morrisons loyalty scheme comes over a year since the supermarket relaunched it. The scheme was renamed to My Morrisons in 2021, temporarily discontinuing the points collection system, but it has now been reinstated. Customers are able to earn More Points on almost all purchases, with certain exclusions such as fuel, cash back, fireworks, tobacco, prescription medicines, and more. Morrisons operates over 500 mainline supermarkets and 1,600 Morrisons Daily convenience stores, allowing shoppers to earn and redeem their points across a wide range of locations.
Other major UK supermarkets also offer loyalty schemes with differing structures. Iceland’s Bonus Card allows customers to preload money onto the card, receiving £1 for every £20 saved. Lidl provides personalised vouchers for discounts at the checkout instead of points, while Sainsbury’s Nectar offers points for spending in stores and online, with additional bonus points available. Tesco Clubcard rewards shoppers with points that can be turned into vouchers, given for every pound spent in store.
In addition to earning points through loyalty schemes, there are other savvy ways to save money on supermarket shopping, such as looking for yellow or red stickers on reduced products and making a list to avoid impulse purchases. Choosing own brand or value products over luxury items can also lead to significant savings, as well as taking advantage of wonky veg schemes and government vouchers for low-income families. Many councils offer supermarket vouchers as part of the Household Support Fund, providing additional support for those in need.
Overall, the changes to the Morrisons loyalty scheme offer customers more opportunities to save money through earning points on a wider range of products. By scanning their More Card at checkout, shoppers can accumulate points to receive Morrisons vouchers, providing a valuable incentive for continued loyalty to the supermarket chain. With various exclusions in place for certain products and services, customers can still benefit from the loyalty scheme while also exploring alternative ways to save money on their grocery shopping. As supermarkets continue to innovate their loyalty offerings, consumers have more options than ever to maximize their savings and rewards while shopping for essentials.
