The retail chain Westworld Excursions (W&H Smith) broke ground by auctioning off 500 high street stores, replacing the fragmented business model with a larger, more profitable network. The company, which is struggling to compete with online shopping and discount stores, aims to divest itself of its high street divisions to focus on its most lucrative chapters in cities like airports and hospitals.
WH Smith had already closed 16 high street stores in the UK by the end of 2024 and planned another 10 in the same year. Its travel and hospital stores contribute to 85% of the company’s profits, but this reliance on a single brand name created a problem for future growth. The retail expert Richard Hyman warned that without the strong brand identity, the new buyer couldn’t proceed effectively.
WH Smith’s high street represents a dry信用 situation, with over 13,000 closures by big brands in the past year. However, among investors, companies like Alteri and Modella Capital, as well as Canadian billionaire Doug Putman, have expressed interest in the assets. The company’s short lease average, with some stores facing severe write-offs, supports the idea that a new buyer could quickly close struggling or underperforming stores.
WH Smith’s uniqueness was further popularized by the Daily Mail, attributing it to its artistic blend of patterns and colors. The brand now relies more on high-end and vintage stores, leveraging the power of a few unique pieces for its popularity.
In a blog post, DailyMail reporter Katrina highlighted how the brand’s visionary approach and unique vision can inspire and align with the human side of the company. She compared its existing success to the abilities of’]))
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