Blackpool Pleasure Beach is poised to relaunch its iconic 210ft shot tower ride in March 2025, under the new name Launch Pad. Originally opened in 1997 as PlayStation: The Ride, thanks to a sponsorship from Sony, the ride later became Ice Blast after Tango took over sponsorship. Now, with a brand-new pressure cylinder, Launch Pad promises a more exhilarating experience, propelling riders skyward at amplified speeds and delivering even more intense moments of weightlessness. This upgrade marks the first in a series of planned enhancements and renewals at the Pleasure Beach, signaling a commitment to constantly evolving its attractions.
The installation of the new pressure cylinder, while seemingly minor, represents a significant improvement to the ride’s mechanics. It will allow for higher pressure, translating into greater launch velocity and a more dramatic freefall sensation. Riders can anticipate a more forceful acceleration, a heightened sense of their stomachs dropping, and extended periods of weightlessness. This reimagining of the ride aims to recapture the thrill and excitement that made it a popular attraction since its debut.
The relaunch of Launch Pad comes as Blackpool Pleasure Beach celebrates the recognition of two of its rollercoasters, the Big Dipper and the Grand National, with prestigious Rollercoaster Landmark Plaques from the American Coaster Enthusiasts (ACE). This accolade, reserved for rides of historical significance, makes Blackpool Pleasure Beach only the second theme park globally to receive two such plaques simultaneously. The awards underscore the park’s rich history and its continued dedication to providing thrilling and memorable experiences.
Beyond the relaunch of Launch Pad and the accolades bestowed upon its historic coasters, Blackpool Pleasure Beach boasts a diverse array of attractions catering to a wide range of ages and interests. From the UK’s tallest rollercoaster, The Big One, to family-friendly experiences like Wallace & Gromit’s Thrill-o-matic, Nickelodeon Land, and the Alice in Wonderland dark ride, the park offers something for everyone. This variety, combined with its ongoing commitment to innovation and renewal, solidifies Blackpool Pleasure Beach’s position as a leading UK theme park destination.
Recent developments in Blackpool beyond the Pleasure Beach also point towards a revitalization of the seaside town. Investments in the seafront, including Merlin’s new Gruffalo Clubhouse, and the restoration of the historic Winter Gardens, signal a renewed focus on enhancing the town’s attractions. The Pleasure Beach itself is not immune to this trend, with plans underway for pet-friendly apartments and the redevelopment of popular rides like Valhalla. These initiatives collectively aim to bolster Blackpool’s appeal as a premier tourist destination.
Blackpool’s allure as a classic British seaside resort remains strong, offering a blend of traditional beachside activities and modern entertainment options. The iconic Blackpool Tower serves as a constant backdrop, reminding visitors of the town’s rich history and enduring appeal. From building sandcastles on the beach to experiencing the thrills of the Pleasure Beach, Blackpool provides a diverse range of entertainment choices for families and thrill-seekers alike. The town’s continuous investment in its attractions, coupled with its classic seaside charm, ensures its continued popularity as a vacation destination.
