Toy manufacturer Mattel is set to open its first theme park in America in Glendale, Arizona in 2025, with an estimated cost of $260 million. The park, called Mattel Adventure Park, will feature 25 attractions, including a Barbie-themed land with a Barbie Beach House. The Barbie Beach House will offer an interactive retail experience where visitors can build their own Barbie set and enjoy state-of-the-art hologram technology to curate the ultimate wardrobe. Additionally, the park will feature the Barbie flying theatre, Barbie Rooftop, Hot Wheels rollercoaster, Thomas & Friends indoor theme park, a He-Man v Skeletor Laser Tag arena, and many other immersive experiences. Guests can also enjoy signature pink beverages and sweet and savoury snacks at the Barbie Rooftop while taking in panoramic views of the property.
The Mattel Adventure Park in Glendale is not the only new theme park being planned in America. Another theme park is set to open in Kansas City in 2026, at an estimated cost of $487 million. Additionally, a $2 billion resort, the American Heartland Theme Park, is slated to open in 2025 off the west of Grand Lake on Route 66. Other new theme parks set to open soon include Universal’s Epic Universe in Florida in May 2023, and the Land of Legends theme park in Qatar in 2028. Bommelwereld, a new indoor theme park in the Netherlands, is also set to open next year. These new theme parks promise a variety of themed worlds and attractions, offering visitors endless entertainment options.
The Mattel Adventure Park in Glendale will aim to bring popular toys, games, and children’s characters to life through immersive experiences and interactive attractions. With a focus on beloved brands like Barbie, Hot Wheels, Thomas & Friends, Uno, and Masters of the Universe, the park will cater to fans of all ages. Visitors can expect to engage in activities such as mini golf, go-kart racing, laser tag battles, climbing structures, and themed attractions inspired by iconic Mattel properties. The park’s diverse offerings are designed to appeal to a wide range of interests and provide a fun-filled experience for families and thrill-seekers alike.
In addition to the Barbie-themed land, Mattel Adventure Park will feature various attractions highlighting other popular Mattel brands. From a Hot Wheels rollercoaster to a He-Man v Skeletor Laser Tag arena, the park offers a wide range of experiences for visitors to enjoy. With two iconic coasters, a World of Sodor dedicated to Thomas the Tank Engine, and a variety of interactive games and activities, the park promises to be a haven for fans of classic toys and games. The construction of the park is currently underway, and it is expected to open at the end of 2025, offering visitors a new and exciting destination for fun and adventure.
As part of its expansion plans, Mattel is not only opening the Adventure Park in Glendale but is also planning to open another theme park in Kansas City in 2026. These new parks, along with other large-scale projects like Universal’s Epic Universe in Florida and the Land of Legends theme park in Qatar, highlight the growing trend of immersive and themed entertainment experiences around the world. With new attractions and innovative concepts being introduced, theme parks continue to evolve to offer visitors unique and engaging ways to enjoy themselves. The Mattel Adventure Park, with its diverse range of attractions and interactive experiences, is poised to be a major player in the theme park industry and a must-visit destination for fans of Mattel’s iconic brands.
