The Epic Games Store (EGS) is significantly expanding its mobile presence by introducing a range of new features, including the highly anticipated addition of third-party games and a free games program mirroring its successful PC counterpart. This strategic move aims to establish a robust mobile storefront independent of the dominant app stores operated by Google and Apple, allowing Epic Games to directly connect with its mobile user base and offer games without the traditional platform fees.
A key highlight of this expansion is the introduction of free monthly games on the EGS mobile app, mimicking the popular weekly giveaways on the PC store. This initiative begins with Dungeon of the Endless: Apogee, a roguelike tower defense game available for free until February 20, 2025. Following this, Bloons TD 6 will be the next free offering, marking a shift towards diversifying the available game genres. While initially offered monthly, Epic Games intends to transition to a weekly free game schedule later in 2025, further aligning the mobile experience with the PC platform.
Beyond free games, the EGS mobile app now features third-party games available for purchase, expanding beyond Epic’s own titles like Fortnite, Fall Guys, and Rocket League Sideswipe. This broadened selection provides mobile gamers with a wider variety of gaming experiences directly accessible through the EGS platform. The app also incorporates improved functionality, including Epic Account login and automatic updates for installed games, enhancing user convenience and streamlining the gaming experience.
The EGS mobile expansion faces certain regional limitations due to ongoing legal and regulatory complexities surrounding third-party app stores on iOS. Currently, the app is globally accessible on Android devices. However, on iOS, availability is restricted to users within the European Union due to the EU’s Digital Markets Act, which mandates that Apple open its devices to alternative app stores. Epic Games has indicated plans to expand EGS mobile availability to iOS users in the United Kingdom and Japan in 2025, signaling a gradual broadening of its reach within the iOS ecosystem.
This strategic expansion reflects Epic Games’ commitment to cultivating a direct relationship with mobile gamers, bypassing the established app store infrastructure. By offering free games, incorporating third-party titles, and enhancing app functionality, EGS aims to create a compelling alternative mobile gaming destination. The free games program serves as a powerful incentive for user acquisition and engagement, introducing players to a diverse array of gaming experiences. The inclusion of third-party games further solidifies the platform’s appeal, offering a broader selection beyond Epic’s own catalog of titles.
This development signifies a crucial step in Epic Games’ broader strategy to challenge the dominance of traditional app stores and assert greater control over the distribution and monetization of its games on mobile platforms. The success of this mobile expansion hinges on overcoming regulatory hurdles, particularly within the iOS ecosystem, and fostering a thriving community of mobile gamers who embrace the EGS platform as a primary source for game discovery and acquisition. The continued development and expansion of features like the free games program and the inclusion of an increasing number of third-party titles will be instrumental in driving user adoption and establishing the EGS mobile app as a viable competitor in the mobile gaming landscape.
