The Vivienne, born James Lee Williams, ascended to become one of the UK’s most prominent drag artists after her triumphant win on the inaugural season of RuPaul’s Drag Race UK. From her upbringing in North Wales and subsequent move to Liverpool at the age of 16, James embarked on a transformative journey, crafting the persona of The Vivienne, a name inspired by the legendary fashion designer Vivienne Westwood. Her captivating performances, sharp wit, and impeccable fashion sense quickly captivated audiences, culminating in her crowning achievement on Drag Race. This victory propelled The Vivienne into the national spotlight, solidifying her status as a beloved entertainer and a powerful force in the drag community.
The Vivienne’s post-Drag Race career was marked by a series of high-profile appearances and projects. She secured her own BBC Three show, “The Vivienne Takes Hollywood,” and participated in other popular programs like “Celebrity Hunted” and “Dancing on Ice.” Her charismatic personality and undeniable talent endeared her to viewers, further expanding her reach and influence. Tragically, amidst her rising success, The Vivienne also faced a disturbing incident of homophobic violence. She bravely shared the traumatic experience of being assaulted in a Liverpool McDonald’s, highlighting the ongoing challenges faced by LGBTQ+ individuals. Her openness about the emotional impact of the attack helped raise awareness and spark conversations about hate crimes.
The Vivienne’s journey also included a significant personal chapter with her husband, David Ludford, whom she met in Gran Canaria. Their shared passion for drag and immediate connection led to their marriage in 2019. Although their relationship ultimately ended in separation after seven years, David remained a vital part of The Vivienne’s life, acknowledging the profound impact she had on him and the depth of their love. This personal dimension of The Vivienne’s story adds another layer to her public persona, showcasing her capacity for love, vulnerability, and resilience.
The entertainment world and the LGBTQ+ community were deeply saddened by the untimely passing of The Vivienne in January 2025. Her publicist, Simon Jones, released a statement expressing profound grief and celebrating the vibrant life and remarkable achievements of James Lee Williams. The Vivienne’s family, heartbroken by the loss of their son, brother, and uncle, expressed immense pride in all that James accomplished. The outpouring of tributes from fellow drag artists, fans, and colleagues reflected the widespread admiration and affection for The Vivienne, emphasizing her impact on the drag scene and beyond.
Michelle Visage, a judge on RuPaul’s Drag Race, eloquently described The Vivienne as a “beacon to so many,” capturing the essence of her influence. The Vivienne’s fearlessness, talent, and unwavering commitment to self-expression inspired countless individuals. She used her platform to advocate for LGBTQ+ rights and visibility, challenging societal norms and championing inclusivity. Her legacy as a trailblazing drag artist, a captivating performer, and a courageous advocate will continue to resonate within the community and beyond.
The Vivienne’s story is a testament to the transformative power of drag and the importance of living authentically. From her early days in North Wales to her triumphant reign as the first UK Drag Race winner, she embraced her true self and shared her unique gifts with the world. Her vibrant personality, comedic timing, and fashion prowess made her a true icon. While her physical presence is deeply missed, her spirit and the impact she made will continue to inspire and empower generations to come. The Vivienne’s legacy is a reminder to embrace individuality, celebrate diversity, and fight for a world where everyone can shine brightly.
