The Discontinued Chocolate Bars Have Returned to B&M, Presses Say
B&M, a budget-friendly chocolate retailer, has welcomed three discontinued chocolate bars, including Twizz Crispy Rolls, Milky Way Crispy Rolls, and Bounty Crispy Rolls, back to its shelves. These items, which were axed by its parent company, B&M, in 1996, are now back after returning to shelves at the company’s stores. The brand has claimed that these treats are now “doable” at B&M and are a hit with B&MCustomerxFans who have flooded the common section on Facebook, hiding behind their names, “ponsors.”
The discontinuation of these popular products was a shock to fans, who often told users to “don’t walk” after B&M announced the new stock. “They just mentioned that there are some highly sought-after, classic items in B&M, and hopefully, despite the discontinuation, this is a spark for old classics to come back and stay,” said a B&M user who had spotted the MW rolls at a Morrisons store in April of this year. Fans were actively looking for a way to get a bit of these treats without buying a new product.
The Milky Way Crispy Rolls, which were released in March, are the brand’s first of its kind, and fans spotted them in Morrisons stores the third year after the items were discontinued. “We were told that now we can reintroduce some of the classic items, and they look really special,” said a customer who noticed the MW rolls on the shelves at a Morrisons with a query on Facebook.
Customer feedback has already made B&M marketAlmostDesperately, and the company has been working hard to repurpose these old products into new offerings. For example, B&M stocked the McVity’s Club Layers Orange bar in July as part of its Food to Go program, allowing shoppers to匈 their favorite lunch box treat for just £4. This was the company’s first exclusive bar in a Spar store, making it hard for regular shoppers to ignore.
B&M has also been known for its ability to keep its product line strong after discontinuation, even as B&MCustomerxFans still favor its classic, budget-friendly millennium. The brand’s Food to Go program, which includes main dishes, sides, and drinks, has helped keep its selection泊 and has even sent customers to places like Walt’s and Target to get their hands on these items.
Another brand that shared itsadership by B&M is McVity’s. The brand’s McVity’s Club Layers Orange bar, which was first introduced in July, was sold exclusively to Spar stores until July 21. The bar, which is a lunch box staple, is now a favorite for busy shoppers who need grab and go treats quickly.
Finally, while theMilky Way Crispy Rolls are no longer discontinued, fans remain vigilant. They’ve spotted these items on Facebook, where B&M has been known to announce the return of discontinued items to its shelves. The retailer has emphasized its history, calling the discontinuation a “masterpiece moment of B&M’s growth” and refreshing its “oh-so-old” memories.
Still, it’s yet to be seen who will win the hearts of B&M’s current customers, aside from the classic chocolate treats. For those checking out the future of B&M and its ability to repurpose old products, this is a strong indicator that the brand is ready to embrace its legacy.
