The Financial Conduct Authority (FCA) is introducing new measures to empower savers in the UK by providing them with free, tailored guidance on how to manage their pension and investment funds. Currently, savers often face a dilemma: either navigate the complex world of financial planning alone or incur significant costs by seeking professional advice. This lack of accessible support leaves many, especially those approaching retirement, without a clear strategy for maximizing their savings. The FCA’s initiative aims to bridge this gap by enabling pension and investment firms to offer personalized support based on individual circumstances.
The FCA’s research reveals a concerning trend: a significant majority (75%) of individuals over 45 lack a concrete plan for managing their pensions, with many unaware of the choices available to them. This highlights the urgent need for accessible guidance to help savers make informed decisions and potentially boost their long-term financial security. The new “targeted support” framework will allow firms to provide customized guidance based on the characteristics and needs of similar savers. This means individuals facing common financial situations will receive recommendations tailored to their specific circumstances, rather than generic advice.
The proposed “targeted support” differs from regulated financial advice, which is typically more comprehensive and comes with a fee. Instead, firms will offer free guidance based on common scenarios and customer profiles. For example, if someone is withdrawing unsustainable amounts from their pension, the provider can suggest alternative strategies employed by individuals in similar situations, offering a more manageable and potentially lucrative long-term approach. This guidance aims to prompt savers to actively engage with their finances, fostering better decision-making and potentially improving long-term outcomes.
The FCA’s consultation document provides a practical example of this targeted support. A pension provider might ask a customer a few targeted questions about their income preferences and risk tolerance. Based on these responses, the provider could suggest an initial drawdown strategy, along with a recommendation for annual reviews, aligning with approaches deemed suitable for individuals with similar needs. This proactive guidance aims to equip savers with informed options and encourage them to take control of their financial future.
Experts in the financial sector have expressed both optimism and caution regarding the FCA’s proposals. Many believe that enabling firms to offer more personalized support, beyond basic information, could significantly benefit savers. They acknowledge that the current regulatory framework often leaves individuals to grapple with complex financial decisions on their own. This new approach could be “game-changing,” empowering millions to make informed choices about their retirement savings. The ability to receive personalized suggestions without the cost of regulated advice could make a significant difference in how people approach their financial future.
However, concerns have also been raised about the potential for misinterpretation. Critics caution that savers might mistakenly believe they have received regulated financial advice when, in fact, they have only received targeted support. Clear communication and transparent disclosures will be crucial to avoid confusion and ensure savers understand the nature of the support they are receiving. The FCA’s “consumer duty” rules, designed to prioritize customer needs, should provide a safeguard against potential harm. Nevertheless, it’s vital that the implementation of these new rules does not create further complexity or mislead savers. A seamless integration of targeted support within existing customer journeys is crucial to avoid confusion and maximize the benefits of this new initiative.


