The winter chill has prompted a surge in demand for cozy, affordable ways to stay warm, and Marks & Spencer (M&S) has emerged as a surprising champion with its budget-friendly “Oodie” dupe. Originally priced at £28, this oversized fleece hoodie is currently being snapped up by savvy shoppers for a mere £6 in the January sales, making it a fraction of the cost of the popular Australian brand it emulates. The news of this bargain has spread like wildfire across social media, particularly within the Extreme Couponing and Bargain UK Facebook group, where one shopper’s post showcasing the find ignited a flurry of excited responses from others who had also scored the cozy garment, including a Wicked-branded version, for the same low price. While the online price is slightly higher at £8, it still represents a significant saving compared to the original Oodie and other similar products on the market.
The M&S oversized fleece hoodie, described as incredibly soft, warm, and cozy, extends to knee length, providing ample coverage for snuggling on the sofa or warding off the cold around the house. This design aligns with money-saving expert Martin Lewis’s recommendation to invest in wearable blankets as a practical way to combat rising energy bills. The popularity of the M&S dupe is further evidenced by the glowing five-star reviews it has received, with customers praising its warmth, comfort, and effectiveness in keeping them warm without relying on central heating. This positive feedback highlights the hoodie’s success in providing a cost-effective solution for staying cozy during the winter months.
The appeal of the M&S dupe lies not only in its affordability but also in its comparable quality to more expensive alternatives. While the original Oodie retails for £39, similar products from brands like Snuggz and Amazon are priced at £25 and £13.99, respectively. Other retailers like Dunelm and New Look also offer hooded blankets at discounted prices of £12.60 and £10, respectively, down from £33. However, the M&S offering, at just £6, undercuts all competitors, making it an undeniable bargain for those seeking warmth without breaking the bank. This competitive pricing has undoubtedly contributed to the frenzied rush to secure the hoodie before the limited-time January sale offer expires.
The M&S sale is not the only opportunity for bargain hunters to save this January. Amazon’s 2025 sale boasts significant discounts across various categories, including beauty, homeware, fashion, electronics, and Amazon smart tech. Meanwhile, Curry’s is offering substantial price reductions on TVs, vacuums, and coffee machines, catering to those seeking deals on larger household appliances and electronics. These widespread sales offer a chance for consumers to stretch their budgets further and acquire desired items at discounted prices.
However, it’s crucial for shoppers to exercise caution and compare prices even during sales events, as a discounted price doesn’t always guarantee the best deal. Several comparison websites, such as Google Shopping, Price Spy, Idealo, and CamelCamelCamel (specifically for Amazon products), can help consumers make informed purchasing decisions. These tools compare prices across numerous retailers, highlighting the best deals and stock availability, empowering shoppers to avoid overspending and secure the most value for their money. Utilizing these resources can significantly enhance the savings potential of sale events and ensure that consumers are truly getting the best possible price.
The popularity of the M&S Oodie dupe underscores the growing consumer demand for cost-effective solutions to everyday needs, particularly in the face of rising living costs. The combination of affordability, comfort, and positive customer reviews has propelled this budget-friendly alternative to the forefront of the wearable blanket market. As consumers continue to seek ways to manage their expenses without sacrificing comfort, products like the M&S oversized fleece hoodie are likely to remain in high demand. This trend highlights the importance for retailers to offer value-driven options that cater to the evolving needs and budget constraints of their customers.
