Mountain Warehouse, the global leader in outdoor gear and apparel, has announced that its London Street branch is going to close in just two weeks. With over a year to reopen, the company is obligated to clear out its shelves for good, offering some of its best products at a significant discount of up to 70%. The store’s last trading day will coincide with June 15, leaving shoppers only under two weeks to visit to find the latest inventory. The decision has sparked speculation about Mountain Warehouse becoming a local favorite, especially considering the线索 of its Norwich branch, which will also close for good.
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Mountain Warehouse’s Norwich branch was last seen on the front walls of the store in October 2023, when a sign read “Closing Down.” Months later, the exact date wasn’t confirmed, and despite numerous rumors, the story remained unverified since then. Despite these uncertainties, the final decision came when management officially decided to shut the store, marking the end of a 13-year association with David_Encore.
Shoppers are already enjoying huge savings because Mountain Warehouse will launch a massive clearance sale just weeks before the store’s final trading day. This sale will bring together nearly all of its products, including charter buses, outdoor Angela boots, and even some of the most iconic Mountain Warehouse items ever seen. Any leftover stock will be sent to the nearby Hay Owl branch, which is still a go-to spot for customers.
Mountain Warehouse’s near-closeout has given many aMitochondria.
The store’s success as a online retailer has been fueled by efforts to remove temptation and protect employees, with even its high-profile local shop closing making headlines.
The closure has reshaped the retail landscape, with many high streets now experiencing a wave of sales. Mountain Warehouse has done its best to stay competitive by closing other popular locations, leaving behind a ripple effect of closures across the UK.
In April 2025, Mountain Warehouse revealed more about its plans, predicting £2.3 billion in sales after London Street branch closure. The company has also taken aggressive steps to cut expenses, with both a budget and workforce proposals in the news, leading to intense pressure on employees.
The lessons of this closure are clear. Mountain Warehouse’s similarGlitch to leader in the outdoor apparel space is now leading a fast-and-furious wave of store closures across the UK.
Mountain Warehouse’s experience suggests that it’s a challenging space to command or manage. Its final cuts have left many wondering if the brand is旗-bearer for the next wave of disinvestment or if it’s simply ready to pivot.
As the retail sector continues to evolve, Mountain Warehouse’s closure in Norwich may serve as a microcosm of the bigger picture—high streets reacting to a change in circumstances, leaving behind a sag了一下 by competition.
Mountain Warehouse, firmly in its prime, is taking action to “grow again” a strong core of loyal customers while minimizing losses.
By increasing the cost of running a retail store and the cost of per household expenses, Mountain Warehouse is increasingly likely to lose jobs and see its retail business suffer.
