The cost of Christmas dinner is projected to rise to £32.57 this year, a 6.6% increase from last year’s £31.71, significantly outpacing general grocery inflation of 2.6%. This increase is attributed to rising turkey and vegetable prices, according to market analysts. However, significant price variations exist across different supermarkets, offering savvy shoppers opportunities to minimize their festive food bill. Some supermarkets have even implemented price reductions on key Christmas items. For instance, a medium-sized turkey can cost anywhere between £14.75 and a staggering £87.50, depending on the retailer and whether you choose fresh or frozen.
To help consumers navigate these price disparities and maximize their Christmas budget, a comparison of turkey prices per kilogram across major supermarkets has been conducted, considering fresh, frozen, and premium options. It’s important to note that this comparison focuses solely on price and doesn’t account for variations in turkey quality. Furthermore, prices are subject to change as Christmas approaches. Supermarkets also offer smaller cuts or turkey crowns and joints, which may offer more budget-friendly alternatives depending on individual needs.
For those seeking the most affordable fresh turkey, Aldi and Lidl emerge as the clear winners, both offering medium-sized birds at £2.95 per kilogram starting December 19th. This represents a significant decrease from last year’s lowest price of £3.75 per kg, also offered by Aldi and Lidl. A 5kg turkey would therefore cost £14.75 this year compared to £18.75 last Christmas, a saving of £4. Morrisons and Asda follow closely behind at £3 per kg, though Morrisons’ price requires a Morrisons More card. Sainsbury’s offers a 5kg turkey for £20 (£4 per kg), while Tesco charges £5 per kg (£25 for a 5kg turkey). M&S remains the most expensive option at £8.70 per kg, or £43.50 for a 5kg turkey.
In the frozen turkey category, Aldi and Lidl again share the top spot, offering birds for £15.99, approximately £4 per kilogram. This represents a price freeze from the last two years when Aldi held the leading position. Unlike fresh turkeys, where prices vary by weight, frozen turkeys have fixed prices. The price per kg calculation is based on the lowest weight in each supermarket’s range for consistency. Asda comes in second place at £16 (£4.10 per kg). Tesco and Sainsbury’s offer frozen turkeys for £4.49 and £4.74 per kg, respectively, but these prices are contingent on loyalty scheme membership; otherwise, the prices are £5.13 and £5.64. At the higher end of the price spectrum, Waitrose offers the most expensive whole frozen turkey at £12.50 per kg. While M&S isn’t selling whole frozen turkeys this year, their turkey crown is the priciest option at £19.08 per kg.
For consumers seeking a premium turkey, Aldi again leads with the most affordable option at £7.99 per kg (£39.95 for a 5kg bird), maintaining the same price as the previous two years. Morrisons follows at £8.50 per kg (£42.50 for a 5kg turkey), with Lidl closely behind at £8.95 per kg (£44.75 for a 5kg bird). Asda, Sainsbury’s, and Tesco share fourth place at £9 per kg, although Tesco’s price requires a Clubcard; otherwise, the price is £10.50. M&S and Waitrose hold the highest price tags for premium turkeys at £17.50 per kg, equating to £87.50 for a 5kg bird.
Beyond turkey, managing the overall Christmas shopping budget can be challenging. Several strategies can help reduce costs. Limiting the number of gifts by organizing a Secret Santa within close circles can significantly reduce expenditure. Planning ahead and purchasing gifts during the January sales for the following year is another effective tactic, though it requires foresight and storage space. Shopping around and using price comparison websites ensures the best possible deals. Taking advantage of Boxing Day sales, even before Christmas, can yield substantial savings despite potential delivery costs. Finally, exploring outlet stores like Amazon Warehouse or Office Offcuts can provide access to discounted returned or slightly damaged goods, often with minimal wear and tear.
By employing these strategies and being mindful of price variations across supermarkets, consumers can enjoy a delicious and affordable Christmas dinner without breaking the bank. Comparing prices, considering different turkey options (fresh, frozen, or premium), and exploring alternative cuts can all contribute to significant savings. The key is to be proactive and informed, ensuring a festive celebration that is both joyous and financially manageable.
