Asda to sell Missguided clothes in 100 stores - see the full list

Asda to sell Missguided clothes in 100 stores – see the full list

FASHION fans can pick up a new outfit with their food shopping as Asda has partnered with online retailer Missguided.

Missguided clothing is now sale in 100 Asda supermarkets across the UK.

Missguided is an online retailer but is branching out into physical storesCredit: AFP

Asda launched the collaboration on Monday and is stocking the fashion firm’s products including best-sellers, new releases and brand collaborations.

The supermarket said it is offering a selection of dresses, blouses and co-ords in store.

You can find your nearest Asda store using its online branch locator and check out the list below for the full list of shops that are selling Missguided clothes.

This means you can avoid paying Missguided’s delivery fee, which starts at £3.99.

But the collection is also available to browse and shop on Asda’s wesbite.

Asda has already partnered with In The Style, Lee, Wrangler, Threadbare, Brave Soul and Girls on Film.

The retailer is aiming to have up to 20 fashion partnerships in place by the end of the year.

It is trying to update its George clothing range to make it more appealing to younger shoppers.

Meanwhile, Missguided is primarily an online retailer but it also has collections available at Next.

Zoe Matthews, vice-president of George product, said: “We’ve already launched with a number of third-party brands to offer their products online and in our stores, using our combined expertise to create a compelling customer proposition for younger shoppers.

“A focus on test and learn and afile processes has enabled us to do this at pace, taking learnings from each to continually improve the customer experience.

“We continue to grow the roster of brands we’re able to offer, with more exciting collaborations planned that complement our core George fashion business.”